On November 14, 2016, I attended the ATD & Midwest Chapters 2016 Regional Conference held at Hamburger University in Chicago, IL. This was a one-day conference packed with sessions about emerging trends and best practices in talent development. The sessions ranged in topics, including instructional design, training and development, personal and professional growth, and leadership development.
The opening keynote was given by Rob Lauber, CLO of McDonald’s Corporation. He discussed how McDonald’s is transforming their learning function from individual siloed initiatives to a global force. He brought insights about change management and globalization and how an entire international entity is getting on board with best practices in talent development.
The next session I attended was a brand new concept to me: “Boost Training Transfer Using Predictive Learning Analytics.” I learned the concept of ‘scrap learning,’ a term used to describe the difference between learning that is delivered, but not applied back on the job. The session talked about how to use predictive learning analytics (PLA) to decrease scrap learning and increase value of training programs. They discussed a three-phase, nine-step PLA methodology, outlined below.
- Prepare relentlessly – Standard preparation such as content, notes, etc; technical preparation such as software and hardware; and extra preparation such as technology backups.
- Multi-task effectively – A combination of preparation and speed.
- Engage participants – Participants should interact with the content once every four minutes. Set expectations from the beginning, use participant names, and teach tools in the moment.
- Make the most of your voice – Pay attention to volume, rate, pitch, tone, and breath.
- Handle challenges with grace – Expect technology challenges and stay calm and troubleshoot.
I enjoyed the conference so much that I joined the ATD St. Louis Chapter at the end of the conference. The chapter offers professional development, networking, and career enrichment for workplace learning and performance professionals in the Greater St. Louis area. I was able to connect with a few individuals at the conference, and am looking forward to participating in additional events in the future.